JOB TITLE: Marketing Manager
DEPARTMENT: Marketing
MANAGER: President

SUMMARY: The Marketing Manager is responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing targets. Specific responsibilities include business and market development; market research and planning; strategic direction for promotion and advertising; coordination with sales; and directing the day-to-day activities of marketing staff.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Primary function is to provide support in the area of marketing strategy and management.

- Developing the annual marketing plan and the strategies, tactics, and resources necessary to achieve system and goals
- Providing leadership and/or supporting the design, development, and implementation of products and service lines
- Overseeing and providing direction to market and competitor analysis
- Providing leadership, direction, and management of the market tools function
- Creating an institutional and system-wide marketing reporting function that can track, measure, and analyze performance
- Ensuring all marketing communications are coordinated, supporting marketing plan objectives, and ensuring an effective expenditure of resources
- Providing marketing skills and expertise to the Company by building, developing, and managing a marketing team capable of carrying out the necessary marketing strategies and tactics
- Preparing presentations to explain the Company’s current and future strategies
- Coordinating and actively participating in industry specific trade shows and expos
- Effectively communicating with media, providing necessary press releases, etc.
- Marketing slow moving items

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE: Related Bachelor’s degree, MBA, or Master’s degree preferred. 6-7 years of related experience.

LANGUAGE/COMMUNICATION SKILLS: Solid communication skills required. Must have the ability to read and comprehend detailed instructions, correspondence, and memos. Ability to write detailed correspondences and effectively present information in one-on-one and small group situations also required.

MATHEMATICAL SKILLS: In-depth analytical skills required. Statistical analysis experience preferred.

REASONING ABILITY: Ability to apply common sense understanding to carry out detailed written or oral instructions. Ability to deal with problems often involving multiple variables in multiple situations.

OTHER SKILLS and ABILITIES:
Must have strong interpersonal skills, maturity, and good judgment, and be capable of communicating with a diverse range of individuals
Broad functional experience in areas of strategic planning and marketing, business and market development, market research and planning, and promotions/advertising

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and utilize a phone and computer.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.